“Why has energy conservation through lifestyle change – arguably the single easiest and most cost effective option we have on hand in dealing with the end of the age of cheap oil – been entirely off the political and cultural radar screens since the end of the 1970s, so much so that most of those who have noticed that we’re running out of cheap abundant energy have framed the issue entirely in terms of finding some technical gimmick that will let us keep on living the way we live now?” Read.